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Jason Marker named CMO of KFC USA

Jason Marker named CMO of KFC USA


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KFC has named Jason Marker chief marketing officer of the chain’s system of more than 5,000 U.S. restaurants.

He succeeds Barry Westrum, who “left the company to pursue broader innovation opportunities,” KFC spokesman Rick Maynard said.

Marker most recently held the post of vice president of global branding for KFC. Prior to that he served as chief marketing officer of KFC and Pizza Hut in Australia and New Zealand for eight years.

Marker’s appointment as CMO of KFC USA marks Yum Brands Inc.’s latest internal attempt to achieve marketing continuity and sales improvement among its KFC, Pizza Hut and Taco Bell brands in the United States.

Last month, Brian Niccol was named chief marketing and innovation officer at Taco Bell. Niccol previously served as general manager and chief marketing officer of Pizza Hut.

As the new chief marketing officer at KFC USA, Marker will need to find a message that turns around disappointing sales from 2010 and 2011. While same-store sales for KFC in the United States rose 1 percent in the fourth quarter of 2010 and first quarter of this year, they decreased 5 percent and 3 percent in the second and third quarters, respectively.

The last two same-store-sales decreases lapped declines of 7 percent and 8 percent in the second and third quarters of 2010, respectively.

While KFC commercials tended to emphasize affordability during the recession of 2008 and 2009, they have focused on food quality for much of 2011. KFC relaunched its Kentucky Grilled Chicken item, putting its cooks in front of the camera to promote that the item contains 20 percent more breast meat. They also spread awareness of the brand’s cook certification program. Price was not mentioned in those spots. A similar ad push for the brand’s Popcorn Chicken pitched the item as a higher-quality alternative to chicken nuggets.

The chain’s latest marketing effort for the Cheesy Bacon Bowl touts the $3.99 price point in commercials, but the spots focus mainly on the item’s ingredients, an upgrade to the Famous Bowl that was popular for KFC five years ago.

Louisville, Ky.-based Yum operates or franchises more than 38,000 restaurants in 117 countries under the KFC, Pizza Hut and Taco Bell brands.

Contact Mark Brandau at [email protected]
Follow him on Twitter: @Mark_from_NRN


KFC's President Just Became The CEO Of Carl's Jr.

Carl's Jr. has a new CEO. And they pulled him from a rival fast food competitor.

Advertisement

KFC's now-former president, Jason Marker, has been named the new CEO of CKE Restaurant Holdings, the parent company of fast food giants Carl's Jr. and Hardee's. The company announced the changeover in a press release.

Marker takes over the role from the now-retiring Andy Puzder, who has stepped down from his role as CEO and will likely retire following a failed bid at Secretary of Labor, according to USA Today.

The company had been planning for at least the past year to bring in a new CEO, according to a statement made by Puzder in the press release:

Advertisement

Marker brings a load of experience from rival restaurant parent company Yum! Brands, which owns chains like KFC and Taco Bell. He's expected to help further the success of both Carl's Jr. and Hardee's as CKE moves forward without Andy Puzder, and has verbally committed to continuing CKE's core value propositions of "quality, innovation, and value."

To replace him, KFC has tabbed its Chief Marketing Officer, Kevin Hochman, as its new president and Chief Concept Officer.

While it's unlikely that we'll see a lot of change in the model of either fast food chain as a result, maybe Jason Marker will bring some poppin' fried chicken ideas with him to Carl's Jr. and Hardee's.


KFC's President Just Became The CEO Of Carl's Jr.

Carl's Jr. has a new CEO. And they pulled him from a rival fast food competitor.

Advertisement

KFC's now-former president, Jason Marker, has been named the new CEO of CKE Restaurant Holdings, the parent company of fast food giants Carl's Jr. and Hardee's. The company announced the changeover in a press release.

Marker takes over the role from the now-retiring Andy Puzder, who has stepped down from his role as CEO and will likely retire following a failed bid at Secretary of Labor, according to USA Today.

The company had been planning for at least the past year to bring in a new CEO, according to a statement made by Puzder in the press release:

Advertisement

Marker brings a load of experience from rival restaurant parent company Yum! Brands, which owns chains like KFC and Taco Bell. He's expected to help further the success of both Carl's Jr. and Hardee's as CKE moves forward without Andy Puzder, and has verbally committed to continuing CKE's core value propositions of "quality, innovation, and value."

To replace him, KFC has tabbed its Chief Marketing Officer, Kevin Hochman, as its new president and Chief Concept Officer.

While it's unlikely that we'll see a lot of change in the model of either fast food chain as a result, maybe Jason Marker will bring some poppin' fried chicken ideas with him to Carl's Jr. and Hardee's.


KFC's President Just Became The CEO Of Carl's Jr.

Carl's Jr. has a new CEO. And they pulled him from a rival fast food competitor.

Advertisement

KFC's now-former president, Jason Marker, has been named the new CEO of CKE Restaurant Holdings, the parent company of fast food giants Carl's Jr. and Hardee's. The company announced the changeover in a press release.

Marker takes over the role from the now-retiring Andy Puzder, who has stepped down from his role as CEO and will likely retire following a failed bid at Secretary of Labor, according to USA Today.

The company had been planning for at least the past year to bring in a new CEO, according to a statement made by Puzder in the press release:

Advertisement

Marker brings a load of experience from rival restaurant parent company Yum! Brands, which owns chains like KFC and Taco Bell. He's expected to help further the success of both Carl's Jr. and Hardee's as CKE moves forward without Andy Puzder, and has verbally committed to continuing CKE's core value propositions of "quality, innovation, and value."

To replace him, KFC has tabbed its Chief Marketing Officer, Kevin Hochman, as its new president and Chief Concept Officer.

While it's unlikely that we'll see a lot of change in the model of either fast food chain as a result, maybe Jason Marker will bring some poppin' fried chicken ideas with him to Carl's Jr. and Hardee's.


KFC's President Just Became The CEO Of Carl's Jr.

Carl's Jr. has a new CEO. And they pulled him from a rival fast food competitor.

Advertisement

KFC's now-former president, Jason Marker, has been named the new CEO of CKE Restaurant Holdings, the parent company of fast food giants Carl's Jr. and Hardee's. The company announced the changeover in a press release.

Marker takes over the role from the now-retiring Andy Puzder, who has stepped down from his role as CEO and will likely retire following a failed bid at Secretary of Labor, according to USA Today.

The company had been planning for at least the past year to bring in a new CEO, according to a statement made by Puzder in the press release:

Advertisement

Marker brings a load of experience from rival restaurant parent company Yum! Brands, which owns chains like KFC and Taco Bell. He's expected to help further the success of both Carl's Jr. and Hardee's as CKE moves forward without Andy Puzder, and has verbally committed to continuing CKE's core value propositions of "quality, innovation, and value."

To replace him, KFC has tabbed its Chief Marketing Officer, Kevin Hochman, as its new president and Chief Concept Officer.

While it's unlikely that we'll see a lot of change in the model of either fast food chain as a result, maybe Jason Marker will bring some poppin' fried chicken ideas with him to Carl's Jr. and Hardee's.


KFC's President Just Became The CEO Of Carl's Jr.

Carl's Jr. has a new CEO. And they pulled him from a rival fast food competitor.

Advertisement

KFC's now-former president, Jason Marker, has been named the new CEO of CKE Restaurant Holdings, the parent company of fast food giants Carl's Jr. and Hardee's. The company announced the changeover in a press release.

Marker takes over the role from the now-retiring Andy Puzder, who has stepped down from his role as CEO and will likely retire following a failed bid at Secretary of Labor, according to USA Today.

The company had been planning for at least the past year to bring in a new CEO, according to a statement made by Puzder in the press release:

Advertisement

Marker brings a load of experience from rival restaurant parent company Yum! Brands, which owns chains like KFC and Taco Bell. He's expected to help further the success of both Carl's Jr. and Hardee's as CKE moves forward without Andy Puzder, and has verbally committed to continuing CKE's core value propositions of "quality, innovation, and value."

To replace him, KFC has tabbed its Chief Marketing Officer, Kevin Hochman, as its new president and Chief Concept Officer.

While it's unlikely that we'll see a lot of change in the model of either fast food chain as a result, maybe Jason Marker will bring some poppin' fried chicken ideas with him to Carl's Jr. and Hardee's.


KFC's President Just Became The CEO Of Carl's Jr.

Carl's Jr. has a new CEO. And they pulled him from a rival fast food competitor.

Advertisement

KFC's now-former president, Jason Marker, has been named the new CEO of CKE Restaurant Holdings, the parent company of fast food giants Carl's Jr. and Hardee's. The company announced the changeover in a press release.

Marker takes over the role from the now-retiring Andy Puzder, who has stepped down from his role as CEO and will likely retire following a failed bid at Secretary of Labor, according to USA Today.

The company had been planning for at least the past year to bring in a new CEO, according to a statement made by Puzder in the press release:

Advertisement

Marker brings a load of experience from rival restaurant parent company Yum! Brands, which owns chains like KFC and Taco Bell. He's expected to help further the success of both Carl's Jr. and Hardee's as CKE moves forward without Andy Puzder, and has verbally committed to continuing CKE's core value propositions of "quality, innovation, and value."

To replace him, KFC has tabbed its Chief Marketing Officer, Kevin Hochman, as its new president and Chief Concept Officer.

While it's unlikely that we'll see a lot of change in the model of either fast food chain as a result, maybe Jason Marker will bring some poppin' fried chicken ideas with him to Carl's Jr. and Hardee's.


KFC's President Just Became The CEO Of Carl's Jr.

Carl's Jr. has a new CEO. And they pulled him from a rival fast food competitor.

Advertisement

KFC's now-former president, Jason Marker, has been named the new CEO of CKE Restaurant Holdings, the parent company of fast food giants Carl's Jr. and Hardee's. The company announced the changeover in a press release.

Marker takes over the role from the now-retiring Andy Puzder, who has stepped down from his role as CEO and will likely retire following a failed bid at Secretary of Labor, according to USA Today.

The company had been planning for at least the past year to bring in a new CEO, according to a statement made by Puzder in the press release:

Advertisement

Marker brings a load of experience from rival restaurant parent company Yum! Brands, which owns chains like KFC and Taco Bell. He's expected to help further the success of both Carl's Jr. and Hardee's as CKE moves forward without Andy Puzder, and has verbally committed to continuing CKE's core value propositions of "quality, innovation, and value."

To replace him, KFC has tabbed its Chief Marketing Officer, Kevin Hochman, as its new president and Chief Concept Officer.

While it's unlikely that we'll see a lot of change in the model of either fast food chain as a result, maybe Jason Marker will bring some poppin' fried chicken ideas with him to Carl's Jr. and Hardee's.


KFC's President Just Became The CEO Of Carl's Jr.

Carl's Jr. has a new CEO. And they pulled him from a rival fast food competitor.

Advertisement

KFC's now-former president, Jason Marker, has been named the new CEO of CKE Restaurant Holdings, the parent company of fast food giants Carl's Jr. and Hardee's. The company announced the changeover in a press release.

Marker takes over the role from the now-retiring Andy Puzder, who has stepped down from his role as CEO and will likely retire following a failed bid at Secretary of Labor, according to USA Today.

The company had been planning for at least the past year to bring in a new CEO, according to a statement made by Puzder in the press release:

Advertisement

Marker brings a load of experience from rival restaurant parent company Yum! Brands, which owns chains like KFC and Taco Bell. He's expected to help further the success of both Carl's Jr. and Hardee's as CKE moves forward without Andy Puzder, and has verbally committed to continuing CKE's core value propositions of "quality, innovation, and value."

To replace him, KFC has tabbed its Chief Marketing Officer, Kevin Hochman, as its new president and Chief Concept Officer.

While it's unlikely that we'll see a lot of change in the model of either fast food chain as a result, maybe Jason Marker will bring some poppin' fried chicken ideas with him to Carl's Jr. and Hardee's.


KFC's President Just Became The CEO Of Carl's Jr.

Carl's Jr. has a new CEO. And they pulled him from a rival fast food competitor.

Advertisement

KFC's now-former president, Jason Marker, has been named the new CEO of CKE Restaurant Holdings, the parent company of fast food giants Carl's Jr. and Hardee's. The company announced the changeover in a press release.

Marker takes over the role from the now-retiring Andy Puzder, who has stepped down from his role as CEO and will likely retire following a failed bid at Secretary of Labor, according to USA Today.

The company had been planning for at least the past year to bring in a new CEO, according to a statement made by Puzder in the press release:

Advertisement

Marker brings a load of experience from rival restaurant parent company Yum! Brands, which owns chains like KFC and Taco Bell. He's expected to help further the success of both Carl's Jr. and Hardee's as CKE moves forward without Andy Puzder, and has verbally committed to continuing CKE's core value propositions of "quality, innovation, and value."

To replace him, KFC has tabbed its Chief Marketing Officer, Kevin Hochman, as its new president and Chief Concept Officer.

While it's unlikely that we'll see a lot of change in the model of either fast food chain as a result, maybe Jason Marker will bring some poppin' fried chicken ideas with him to Carl's Jr. and Hardee's.


KFC's President Just Became The CEO Of Carl's Jr.

Carl's Jr. has a new CEO. And they pulled him from a rival fast food competitor.

Advertisement

KFC's now-former president, Jason Marker, has been named the new CEO of CKE Restaurant Holdings, the parent company of fast food giants Carl's Jr. and Hardee's. The company announced the changeover in a press release.

Marker takes over the role from the now-retiring Andy Puzder, who has stepped down from his role as CEO and will likely retire following a failed bid at Secretary of Labor, according to USA Today.

The company had been planning for at least the past year to bring in a new CEO, according to a statement made by Puzder in the press release:

Advertisement

Marker brings a load of experience from rival restaurant parent company Yum! Brands, which owns chains like KFC and Taco Bell. He's expected to help further the success of both Carl's Jr. and Hardee's as CKE moves forward without Andy Puzder, and has verbally committed to continuing CKE's core value propositions of "quality, innovation, and value."

To replace him, KFC has tabbed its Chief Marketing Officer, Kevin Hochman, as its new president and Chief Concept Officer.

While it's unlikely that we'll see a lot of change in the model of either fast food chain as a result, maybe Jason Marker will bring some poppin' fried chicken ideas with him to Carl's Jr. and Hardee's.


Watch the video: A work day at KFC (June 2022).


Comments:

  1. Vardon

    Is she serious?

  2. Crandall

    In my opinion. Your opinion is erroneous.

  3. Glaleanna

    The debate about this issue seems to be very popular in the context of the financial crisis.

  4. Raleich

    He didn't take it into account



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